A.L.O. Technique - 'PayPal Verified' Logo in Listings

ALO is a term I coined (deliberately similar in style to SEO) which stands for ‘Auction Listing Optimization'. It can be defined as ANYTHING you can do within the eBay environment that increases the number of buyers, or that prompts buyers to go directly to your website. Each month I discuss an ALO technique that you can implement in your eBay business…

If you accept credit cards or PayPal, you MUST include the respective logos of these companies within your listings. Why? Buyer psychology. Buyers are subtly influenced by established, familiar trademarks, brands and logos. Merely having those companies included in your listing provides substantial ‘unspoken' credibility for you as a seller. It makes you seem more trustworthy. In other words, you are seen to be a respectable seller, purely by your association with those companies.

Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated.

Continuing along the same line of thought, you should also include the logos or trademarks from any relevant trade association that you belong to, as well as any consumer awareness organizations like Better Business Bureau or Online Business Bureau. Personally, I'm not a fan of the BBB, I recommend the Online Business Bureau to you, but understand the principle, that's the main thing. Obviously seek approval for any logos or trademarks that you are unsure about. You want to stay approved by the company, after all! Another company that adds instant credibility is BuySafe. It's inexpensive and definitely worthwhile as a tool to reassure buyers and for the trustworthiness that you gain.

This ALO technique is incredibly simple, but subtle enough that most sellers completely overlook it. Even if they see these logos in others listings when they browse eBay, they would never think of including details like this in their own listings.

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